Scores are assigned on a 1 - 10 scale and reflect how well the tool does the specific job it is positioned to do. A grammar checker is scored on grammar checking accuracy, not on whether it has a good generative AI feature. A plagiarism checker is scored on detection reliability and source coverage, not on how nice the interface looks.
The score reflects the primary use case. Secondary features that work well can lift the score. Secondary features that are overstated in marketing - and don't hold up to testing - can lower it. The Grammarly score of 7.5 reflects strong core proofreading and genuine integration value, offset by AI detection claims that independent testing does not support at the level marketed.
Scores are updated when tools improve significantly, when pricing changes affect value-for-money, or when independent research changes the evidence base for a specific claim.